Rebel Yell

Born in 1849, this brand was created by the Stitzel-Weller distillery with the intention of giving life to the production of Kentucky Straight Bourbon to be marketed exclusively in the southern United States. Since that time, the distillery has experienced a very important development, thanks to its artisanal methods and high quality. All manufacturing processes carried out by this company are treated with the utmost attention. The love for the raw material is certainly a common denominator, which characterizes every single phase, as well as the desire to obtain a qualitative result that allows the final consumer to feel the frankness of all the components and not just the alcohol content. Therefore the choice of cereal represents a truly important point in defining the stylistic feature of the production of this distillery. The cereals are carefully selected and, once the fermentation phase is finished, they are subjected to the distillation phase, which takes place through a copper still. A particularity concerns the production and aging of Bourbon which, once distilled, is aged inside American oak barrels for a period of time that can vary depending on how much complexity you want to give to a particular label. Nowadays all Rebel Yell brand products have a dual nature that must always seek a compromise between two different tensions. On the one hand, they are heirs to the glories of a particularly fortunate past, on the other they are bearers of the desire to meet the needs of modern consumers. After all, as the cry of rebellion present in the name recalls, this is a bit what happens for each of us when we have to decide whether to break with the past and move towards the future. A struggle that is symbolized by the philosophy of this company and which, in the case of these products, is resolved with decidedly positive outcomes for the end consumer.