Prunotto

In 1922, the young Alfredo Prunotto met and married Luigina, with whom he decided to take over the Cantina Sociale "Ai Vini delle Langhe", giving it his name. The winery, thanks to the passion of the couple, soon became famous and began to export wines all over the world: first to South America and later to the United States, whose markets opened in those years.

Prunotto is one of the few companies to believe in that economic perspective. In 1956, Alfredo Prunotto decided to retire from business, handing over the company to his winemaker friend Beppe Colla, supported by Carlo Filiberti and later by his brother Tino Colla.

In 1989, the Marchesi Antinori family began its collaboration with the Prunotto company, first dealing with distribution and then, in 1994, with the retirement of the Colla brothers, also directly with production, maintaining the excellent quality level strongly desired by Alfredo Prunotto. One of the most important objectives set by the Antinori family, in agreement with the Colla family, is to produce from their own vineyards and have more careful control of the product from birth.